“Funky Fresh Grub For The Hip Crowd” -Krazy Good Food TV is your entertainment food place on the internet, a place where serious home cooks and chefs with the dream of having their own food shows are now living the dream by sharing their best recipes and cooking techniques in digital formats.
The Dream.
Krazy Good Food TV is a joint venture between Krazy Good Food Network, Blosme, and Magnitude Studios. Blosme was looking for a solution to managing and deliver videos submitted by the various chefs, after post production was done by Magnitude Studios. The solution had to be easy to implement and manage, and most importantly not cost a ‘zillion’ dollars.
The Realization.
Taking a TV Episodic approach to video content management, the Krazy Good Food Network used the Vidaroo video platform known as Publisher in a very simple and straight forward way- as an online video platform.
The home page has a randomizing header that highlights any one of their top chefs. A simple grid pattern of their selected chefs with links to their video recipes appears below. Once a viewer clicks a chef’s recipe they are brought the full page view of that recipe. The viewer is greeted with a vast but well layout amount information. Some quick stats about the episode, an ingredients list and cooking directions. A quick and prominent “Watch the Episode” button awaits for when the user is ready to watch the video on how to make some delicious, ‘krazy’, fresh food. Vidaroo, reliably manages and delivers the video while easily integrated with the website CMS, Blosme developed and manages the site with. KGFTV chose one of Vidaroo’s large template players which launches in a separate viewing window upon clicking the “watch this episode” button. The player being set to auto-play quickly begins streaming some ‘tasty’ video.
Why Vidaroo?
“Vidaroo allows our viewers to watch any episode they want to watch at any time of the day, as well as allow our hosts to share their programs on their Facebook pages, blogs, etc. Vidaroo is a fantastic company and their level of innovation, professionalism and commitment to providing quality are what makes them the perfect partner for us.” -Jill K. Miller Managing Partner Krazy Good Food TV
Key points
- Powerful expansive software solution with low barrier to entry and simplified path for growth.
- Native Advertising Platform allowed for whole controlled and monetized solution with the added benefit of third party integration.
- Easy to use and universal social tools allowed for secondary network partners to syndicate the content and the experience.
- Awesome Customer Support.
